Ultimate List of Marketing Statistics

85% – Percentage of people in the US with a smartphone device. – Pew Research Center, 2021 [4]

72% – Percentage of worldwide users expected to access the internet only from their smartphones by 2025. – World Advertising Research Center, 2019 [5]

51% – Percentage of advertising spend that is expected to take place on mobile by 2022. – Statista, 2021[6]

92% – Percentage of Facebook’s advertising revenue that comes from mobile devices. – Statista, 2018 [7]

52.2% – Percentage of worldwide web pages served to mobile. – Statista, 2018 [7]

92.1% – Percentage of users accessing the internet from their mobile devices. – DataReportal, 2021[7]

52.11% – Average bounce rate for users on mobile devices across the world in 2020. – Perficient, 2021[8]

51.36% – Average bounce rate for US mobile users in 2020 when accessing content online. – Perficient, 2021[9]

25% – Percentage of companies that invest in mobile optimization as one of their top SEO tactics. – HubSpot, 2020 [10]

39% – Percentage of users more likely to browse or shop on a business’ mobile app because it’s easier than alternative means. – Think With Google, 2019 [11]

63% – Percentage of users who are more likely to browse or shop companies if their mobile app or website offers relevant recommendations. – Think With Google, 2019[11]

50% – Percentage of smartphone users who are more likely to use a company website when browsing or shopping on their device because they’re not interested in downloading an app. – Think With Google, 2019 [11]

30% – Percentage of one-time buyers who are more likely to use a mobile website when making the purchase. – Think With Google, 2019[11]

58% – Percentage of smartphone users who view businesses that remember them and their past behaviors with more fondness. – Think With Google, 2019 [11]

20% – The percentage that new smartphone subscribers continue to grow. – TechCrunch, 2014 [1]

23% – The percentage of readers that will open an email on a second device after opening it on a mobile device. – Campaign Monitor, 2014 [2]

30% – The percentage that email opens increased on mobile phone devices between 2011 and 2013. – Campaign Monitor, 2014 [2]

30% – The percentage of people who will open an email the first time on a mobile device and the second time on another. – Campaign Monitor, 2014 [2]

33% – The percentage of clicks in an email that occur from a mobile device. – Campaign Monitor, 2014 [2]

53% – The percentage that emails are opened on mobile devices. – Campaign Monitor, 2014 [2]

65% – The percentage of mobile readers that open an email from a computer the second time and are therefore more likely to click through. – Campaign Monitor, 2014 [2]

70% – The percentage of people who will open an email the first time on a mobile device and the second on a mobile device as well. – Campaign Monitor, 2014 [2]

75% – The percentage of the 900 million users on Gmail that use mobile devices to access their account. – TechCrunch, 2015 [3]

90% – The percentage of mobile opens that occurred on Apple devices. – Campaign Monitor, 2014 [2]

[1] TechCrunch, 2014

[2] Campaign Monitor, 2014

[3] TechCrunch, 2015

[4] Pew Research Center, 2021

[5] World Advertising Research Center, 2019

[6] Statista, 2021

[7] Statista, 2021

[8] DataReportal, 2021

[9] Perficient, 202

[10] HubSpot, 2020

[11] Think With Google, 2019