Ultimate List of Marketing Statistics

47% – Percentage of businesses who say generating more traffic is the biggest challenge with their content marketing strategy. – Semrush, 2021[6]

42% – Percentage of companies that say their biggest content marketing challenge is improving their content’s SEO. – Semrush, 2021[6]

25% – Percentage of companies who say that their biggest content marketing challenge is finding efficient channels to distribute content. – Semrush, 2021[6]

44% – Percentage of companies that say their biggest content marketing challenge is proving the ROI on what they produce. – Semrush, 2021[6]

22% – Percentage of businesses that believe their biggest challenge in content marketing is managing the editorial calendar. – Semrush, 2021[6]

40% – Percentage of companies who say that they struggle with international marketing because of cultural differences. – HubSpot, 2021[7]

24% – Percentage of businesses that believe that producing and scaling customized content based on customer data is their biggest obstacle to progress. – Prophet, 2020[8]

51% – Percentage of B2B companies who believe that their lack of progress over the past 12 months was due to issues with their strategy. – Content Marketing Institute, 2020[9]

33% – Percentage of B2B companies that attributed their lack of 12-month progress to issues with their content distribution. – Content Marketing Institute, 2020[9]

33% – Percentage of B2B companies who believed that their lack of progress over the last 12 months was due to challenges with measuring their content’s success. – Content Marketing Institute, 2020[9]

69% – Percentage of B2B companies who say that one of their top five content outsourcing challenges is finding partners with adequate topic expertise. – Content Marketing Institute, 2020[9]

43% – Percentage of B2B companies who say that one of their top five content outsourcing difficulties is finding a partner with either an understanding or empathy of their audience. – Content Marketing Institute, 2020[9]

52% – Percentage of B2C companies who say that one of their top five challenges when outsourcing content is finding a partner with adequate topic expertise. – Content Marketing Institute, 2020[9]

45% – Percentage of B2C companies who say that one of their five biggest outsourcing challenges is finding a partner that can empathize with or understand their audience. – Content Marketing Institute, 2020[9]

36% – Percentage of B2B companies who say that one of their five biggest content outsourcing challenges is a lack of clear ROI metrics. – Content Marketing Institute, 2020[9]

29% – Percentage of B2B companies who choose to lower their content marketing budget in H1 2020 as a result of the COVID-19 pandemic. – Content Marketing Institute, 2020[9]

30% – The percentage of marketers who believe their organization is actually effective at content marketing. – Content Marketing Institute/Marketing Profs, 2016 [1]

34% – The percentage of marketers who believe developing a consistent content strategy is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

35% – The percentage of marketers who believe lack of budget is the most difficult B2B marketing challenge. – Content Marketing Institute/Marketing Profs, 2016 [1]

38% – The percentage of marketers who believe measuring content effectiveness is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

40% – The percentage of marketers who believe brand awareness is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

42% – The percentage of marketers who believe producing engaging content is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

43% – The percentage of marketers who believe leadership and market education is the biggest goal of content marketing. – LinkedIn Technology Marketing Community, 2014 [2]

48% – The percentage of marketers who believe their top need for content marketing is curation and aggregation. – Altimeter, 2018 [3]

50% – The percentage of marketers who believe producing enough content variety and volume is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

51% – The percentage of marketers who believe lack of time and bandwidth to create their content is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

52% – The percentage of marketers who believe measuring ROI on a content marketing program is the most difficult B2B marketing challenge. – Content Marketing Institute/Marketing Profs, 2016 [1]

53% – The percentage of marketers who believe their top need for content marketing is distribution. – Altimeter, 2018 [3]

57% – The percentage of marketers who believe producing content consistently is the most difficult B2B marketing challenge. – Content Marketing Institute/Marketing Profs, 2016 [1]

57% – The percentage of marketers who believe measuring content effectiveness is the most difficult B2B marketing challenge. – Content Marketing Institute/Marketing Profs, 2016 [1]

59% – The percentage of marketers who believe lead generation is the biggest goal of content marketing. – LinkedIn Technology Marketing Community, 2014 [2]

60% – The percentage of marketers who believe producing engaging content is the most difficult B2B marketing challenge. – Content Marketing Institute/Marketing Profs, 2016 [1]

60% – The percentage of marketers who believe their top need for content marketing is creation. – LinkedIn Technology Marketing Community, 2014 [2]

63% – The percentage of marketers who believe their biggest challenges are generating traffic and generating leads. – HubSpot, 2017 [4]

67% – The percentage of marketers who believe their top need for content marketing is audience identification and targeting. – Altimeter, 2018 [3]

67% – The percentage of marketers who believe their top need for content marketing is analytics. – Altimeter, 2018 [3]

89% – The percentage of marketers that believe improving their ability to measure and analyze marketing impact as a high priority. – Demand Gen Report, 2017 [5]

[1] Content Marketing Institute/Marketing Profs, 2016

[2] LinkedIn Technology Marketing Community, 2014

[3]  Altimeter, 2018

[4]  HubSpot, 2017

[5] Demand Gen Report, 2017

[6] Semrush, 2021

[7] HubSpot, 2021

[8] Prophet, 2020

[9] Content Marketing Institute, 2020