Ultimate List of Marketing Statistics

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Email Marketing

61% – Percentage of customers who say they would like to receive promotional emails at least once per week. – MarketingSherpa, 2021 [39]

51% – Percentage of marketers who say emails have been an effective conversation-driver later in the funnel. – Demand Gen Report, 2021 [40]

21.33% – Average email open rate for all industries. – MailChimp, 2019 [41]

2.62% – Average clickthrough rate (CTR) for all industries. – MailChimp, 2019 [41]

24% – Percentage of companies that use mobile-friendly emails as part of their email marketing tactics. – HubSpot, 2021 [42]

27% – Percentage of companies that use message personalization in their email marketing tactics. – HubSpot, 2021 [42]

77% – Percentage of companies who have seen an increase in their email marketing engagement over the past 12 months. – HubSpot, 2021 [42]

20% – Percentage of companies that use subscriber segmentation as part of their email marketing strategy. – HubSpot, 2021 [42]

18% – Percentage of companies that use email automation campaigns as part of their email marketing strategy. – HubSpot, 2021 [42]

15% – Percentage of companies that send six or more emails per week to their customers. – HubSpot, 2021 [42]

15% – Percentage of companies that send 6-8 emails to their customers each week. – HubSpot, 2021 [42]

87% – Percentage of B2B marketers who say that they distribute their content via email. – Content Marketing Institute, 2020 [43]

78% – Percentage of B2B companies that use email software to assist with their content marketing. – Content Marketing Institute, 2020 [43]

77% – Percentage of B2B marketers who have used email marketing in the past 12 months. – Content Marketing Institute, 2020 [43]

33% – Percentage of B2B companies that have used partner emails to promote themselves through paid content. – Content Marketing Institute, 2020 [43]

86% – Percentage of B2B companies who said they have used email engagement to measure the performance of their content over the past 12 months. – Content Marketing Institute, 2020 [43]

59% – Percentage of B2B companies who have used email subscriber numbers (both new subscriptions and unsubscribers) to measure content performance in the last 12 months. – Content Marketing Institute, 2020 [43]

1.95% – The percentage of opt-in for emails across all verticals. – Sumo, 2019 [1]

7% – The percentage of SMB’s that use email as a branding tool – DMA, 2015 [2]

10% – The percentage by which personalization of emails improves conversions. – Campaign Monitor, 2018 [3]

14% – The percentage by which personalization of emails improves click-through rates. – Campaign Monitor, 2018 [3]

14.32% – The percentage that segmented email campaigns have a higher open rate than non-segmented. – Mail Chimp, 2017 [4]

15% – The percentage of daily deal industry opens. – Mail Chimp, 2018 [5]

20% – The percentage of opens for cross-industry. – Mail Chimp, 2018 [5]

20% – The percentage of increase the marketers are seeing on average with a personalized web experience. – Monetate, 2013 [6]

21% – The percentage that automated email campaigns account for email marketing revenue. – DMA, 2013 [7]

22% – The percentage that Gmail leads in email client market share. – Litmus, 2019 [8]

25% – The percentage of Fortune 500 B2B companies that use email marketing automation as of 2014. – ClickZ, 2013 [9]

26% – The percentage of SMB’s that use email marketing for sales – DMA, 2015 [2]

26% – The percentage by which emails that have a personalized subject line are more likely to be opened. – Campaign Monitor, 2015 [10]

28% – The percentage of consumers that want to get promotional emails more often than once per week. – Constant Contact [11]

29% – The percentage of increase to unique open rates for personalized and promotional emails. – Experian, 2018 [12]

30% – The percentage of US retail email list subscribers that make a purchase from retailers that they subscribe to. – eMarketer, 2016 [13]

31% – The percentage that Apple’s iPhone leads in email client market share. – Litmus, 2019 [8]

39% – The percentage of online retailers that will send personalized recommendations for products through an email. – Certona [14]

41% – The percentage of unique click-through rates personalized and promotional emails have. – – Experian, 2018 [12]

47% – The percentage that CTR’s are higher for B2B email versus B2C email – emfluence, 2016 [15]

49% – The percentage of business that uses email automation of some form. – emailmonday, 2019 [16]

49% – The percentage of digital marketers who believe the Canadian Anti-Spam Law will not have a discernable impact on their email marketing program. -Litmus, 2017 [17]

50% – The percentage of companies that believe increased personalization in emails will increase interaction. – Experian, 2015 [18]

50% – The percentage of reduction in open rate for emails that use the word ‘donate’ – MailChimp [32]

53% – The percentage of marketers that claim personalized and ongoing communication with their customers has let to moderate or significant revenue impact. – Demand Metric, 2014 [38]

56% – The percentage of brands that use emojis in email subject lines and have a higher open rate – Experian, 2015 [18]

58% – The percentage of revenue that segmented and targeted emails generate. – DMA, 2015 [2]

59% – The percentage of B2B marketers that believe email is the most effective method for them to generate revenue – emma, 2019 [19]

60% – The percentage that revenue for B2B marketing automation increased in 2014. – VB, 2014 [20]

65% – The percentage that a customer is more likely to click through to a site after checking an email on a mobile device and another device. – Campaign Monitor, 2014 [21]

70% – The percentage of businesses using marketing automation or implementing it in 2014. – Aberdeen, 2018 [22]

70.5% – The percentage of higher open rates that automated messages receive over normal marketing messages. – Email Institute, 2012 [23]

72.9% – The percentage of teens and young adults, 18-24 years of age, who check email on their phones. – Fluent, 2018 [24]

73% – The percentage of millennials that state email is their preferred method of communication for business. – Procurious, 2015 [25]

74% – The percentage of marketers that state targeted personalization leads to an increase in customer engagement. – econsultancy, 2018 [26]

75% – The percentage of enterprises that, in 2015, were investing in personalized messaging. – VB 2015 [27]

75% – The percentage that email revenue is generated by triggered campaigns instead of OSFA. – DMA, 2013 [7]

77% – The percentage of people who like email for their permission based promotion messages over other formats. – Exact Target, 2012 [28]

80% – The percentage of retail professionals that believe email marketing is the best driver for customer retention. – eMarketer, 2016 [13]

86% – The percentage of business professionals who would rather use email for business communication – HubSpot, 2018 [29]

95% – The percentage of companies that use marketing automation for email marketing. – Regalix, 2015 [30]

96% – The percentage that CTR’s video emails are viewed higher than non-video emails. – GetResponse, 2009 [31]

100.95% – The percentage that click-throughs in segmented email campaigns are higher than in non-segmented campaigns. – MailChimp, 2017 [32]

133% – The percentage that companies sending automated emails are more likely to have more relevant messages related to a purchase cycle of the customer. – Lenskold Group, 2013 [33]

138% – The percentage that consumers using email to make a purchase spend over those who don’t use email. – Hatchbuck, 2018 [34]

152% – The percentage of higher click-through rates that automated email messages have over normal marketing messages. – Email Institute, 2012 [23]

320% – The percentage of revenue that welcome emails provide on a per email basis instead of promotional emails – Easy SMTP, 2015 [35]

760% – The percentage of increase to revenue noticed from segmented campaigns. – Campaign Monitor, 2014 [21]

775% – The percentage that emoji use in email marketing increased between 2015 and 2016. – EmailMarketing Daily, 2016 [36]

4400% – The percentage of ROI that email marketing provides. – Campaign Monitor, 2016 [37]