Ultimate List of Marketing Statistics

67% – Percentage of marketers in 2020 said that they were planning to invest more in webinars. – LinkedIn, 2020 [5]

52% – Percentage of webinars with 100 or more participants in April 2020, a 9% year-on-year increase. – ON24, 2020 [6]

69% – Percentage of webinars in April 2020 that offered additional free resources for participants. – ON24, 2020 [6]

40% – Percentage of webinars of 100+ attendees with between 100 and 199 participants. – ON24, 2020 [6]

19% – Percentage of webinars with 100 or more attendees that had between 200 and 299 participants. – ON24, 2020 [6]

17% – Percentage of webinars with 100 or more attendees that had between 300 and 499 participants. – ON24, 2020 [6]

14% – Percentage of webinars with 100 or more attendees that had between 500 and 599 participants. – ON24, 2020 [6]

10% – Percentage of webinars with 100 or more attendees that had over 1,000 participants. – ON24, 2020 [6]

56% – Percentage of people who sign up for webinar content between one and seven days before the event takes place. – ON24, 2020 [6]

16% – Percentage of participants who sign up for a webinar 8-14 before the event takes place. – ON24, 2020 [6]

19% – Percentage of people that sign up for a webinar on the day of the event – ON24, 2020 [6]

42% – Percentage of marketers who say that webinars are the best way for converting and accelerating leads in the middle and late stages of their funnel. – Demand Gen Report, 2021 [7]

53% – Percentage of marketers who say that webinars were successful in generating qualified leads at the top of their funnel. – Demand Gen Report, 2021 [7]

91% – Percentage of marketers hosting a webinar that say they have been successful. – Wyzowl, 2021 [8]

76% – Percentage of marketers who say that webinars help them reach more leads. – ON24, 2019 [6]

60% – Percentage of companies who run 1-50 webinars per year. – ON24, 2020 [6]

23% – Percentage of companies that create 50-150 webinars on an annual basis. – ON24, 2020 [6]

9% – Percentage of companies that run between 150 and 300 each year. – ON24, 2020 [6]

69% – Percentage of marketers who say they prepare their webinar content a minimum of three months in advance. – ON24, 2020 [6]

83% – Percentage of customers for one webinar platform who added custom design elements to their webinars in 2019. – ON24, 2020 [6]

55% – Percentage of people who register for webinars that turn into attendees. – ON24, 2020 [6]

53% – Percentage of marketers who said that they are planning on using webinars as part of their strategy in 2021. – Wyzowl, 2021 [8]

5% – The percentage of attendees who prefer a 20 minute webinar. – Medium, 2017 [1]

10% – The percentage of attendees who prefer a 1 hour webinar. – Medium, 2017 [1]

15% – The percentage of attendees who claimed to be engaged by slideshows or other visuals. – Medium, 2017 [1]

15% – The percentage of registrations for a webinar that occur within 3-4 weeks before the event. – GoTo Webinar, 2017 [2]

16% – The percentage of people who prefer a webinar to be scheduled at or after noon. – Medium, 2017 [1]

17% – The percentage of people that will sign up over 15 days before the event. – Medium, 2017 [1]

24% – The percentage of webinar sign-ups that occur on Tuesday. – GoTo Webinar, 2017 [2]

25% – The percentage of attendees that prefer a webinar to occur on a Thursday. – GoTo Webinar, 2017 [2]

26% – The percentage of people who prefer a webinar to be scheduled at 10 or 11 am. – Medium, 2017 [1]

27% – The percentage of attendees who register 2-7 days before a webinar occurs. – GoTo Webinar, 2017 [2]

28% – The percentage of people who watch webinars and signed up after registration ended. – Medium, 2017 [1]

29% – The percentage of attendees that don’t register until the day of the event. – Medium, 2017 [1]

32% – The percentage of people who prefer a webinar to be scheduled at 11 am. – Medium, 2017 [1]

32% – The percentage of attendees who claimed to be most engaged by a passionate and energetic host. – Medium, 2017 [1]

33% – The percentage (approximately) of those who sign up for your webinar that actually attend. – Medium, 2017 [1]

33% – The percentage of attendees that sign up for a webinar the day it occurs. – Medium, 2017 [1]

38% – The percentage of attendees that claimed interesting and relevant content was the most engaging aspect. – Medium, 2017 [1]

41% – The percentage of attendees who prefer a 30 minute webinar. – Medium, 2017 [1]

44% – The percentage of attendees who prefer a 45 minute webinar. – Medium, 2017 [1]

47% – The percentage of registrations that occur for a webinar between 8 am and 10 am. – GoTo Webinar, 2017 [2]

47% – The percentage of increase to event views 10 days after an event. – BrightTalk, 2017 [3]

66% – The percentage of webinars that have 50 or less attendees. – GoTo Webinar, 2017 [2]

69% – The percentage of people who will sign up for your webinar within the same week that it occurs. – GoTo Webinar, 2017 [2]

84% – The percentage of B2B customers who watch replays rather than live events. – GoTo Webinar, 2017 [2]

90% – The percentage of Twitter video plays that takes place through a mobile device. – HubSpot, 2018 [4]

92% – The percentage of attendees who want live question and answer at the end of their webinar. – Medium, 2017 [1]

[1] Medium, 2017

[2] GoTo Webinar, 2017

[3]  BrightTalk, 2017

[4] HubSpot, 2018

[5] LinkedIn, 2020

[6] ON24, 2020

[7] Demand Gen Report, 2021

[8] Wyzowl, 2021