The Ultimate List of Content Marketing Statistics
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Discover hundreds of content marketing statistics and metrics on SEO, blogging, strategy, email marketing, podcasts, webinars, and more.
Categories
Blogging
10% – The percentage of blog posts that are increasing organic search traffic over time. – HubSpot, 2016 [1]
38% – The percentage of traffic generated by compounding blog posts. – HubSpot, 2016 [1]
43% – The percentage of B2B marketers that believe blogging is the most important content they produce. – Social Marketing Industry Report, 2017 [2]
43% – The percentage of people who say they skim blog posts. – HubSpot, 2016 [1]
53% – The percentage of marketers who say blogging is the most important content marketing priority. – HubSpot, 2017 [3]
55% – The percentage of marketers who believe their top inbound marketing priority should be blog content creation. – HubSpot, 2018 [4]
57.6% – The percentage of bloggers who are including more than a single image in their blog posts. – Orbit Media, 2017 [5]
75% – The percentage of blog Views HubSpot gets from old posts. – HubSpot, 2014 [6]
75% – The percentage of blog posts that get less than 10 social shares and 0 links from outside domains. – BuzzSumo, 2015 [7]
90% – The percentage of blog leads HubSpot gets from old posts. – HubSpot, 2014 [6]
References
[1] HubSpot, 2016
[2] Social Marketing Industry Report, 2017
[3] HubSpot, 2017
[4] HubSpot, 2018
[5] Orbit Media, 2017
[6] HubSpot, 2014
[7] BuzzSumo, 2015