The Ultimate List of Content Marketing Statistics

31% – Percentage of marketers who find coming up with new content ideas their biggest challenge. – Semrush, 2021[8]

92% – Percentage of companies currently producing blog posts as part of their content marketing tactics. – Semrush, 2021 [8]

81% – Percentage of companies currently outsourcing their writing needs, up from 53% the previous year. – Semrush, 2021[8]

45% – Percentage of companies publishing “how-to” guides and educational content as their most effective form of marketing. – Semrush, 2021 [8]

36% – Percentage of people preferring blog posts with numbered-list headlines. – ConversionXL, 2020 [9]

38% – Percentage of website traffic coming from compounding blog posts. – HubSpot, 2019[10]

86% – Percentage of marketing teams who create blog posts as their primary form of content. – Semrush, 2019[8]

2 million – Average number of blog posts published every day. – Hosting Tribunal, 2021[11]

500 million+ – Number of blogs on the internet today, with over 1.7 billion websites worldwide. – Hosting Tribunal, 2021[11]

Less than 10% – Percentage of bloggers who generate some income. – Hosting Tribunal, 2021[11]

71% – Percentage of WordPress blogs written in English. – WordPress, 2021[12]

39% – Percentage of surveyed participants whose biggest complaint about a visited website is poorly-created or wordy content. – Adobe, 2019[13]

34% – Percentage of buyers who would make an unintended purchase if a website’s content is personalized. – Adobe, 2019[13]

77% – Percentage of internet users who read blogs on a regular basis. – Hosting Tribunal, 2021[11]

10% – The percentage of blog posts that are increasing organic search traffic over time. – HubSpot, 2016 [1]

38% – The percentage of traffic generated by compounding blog posts. – HubSpot, 2016 [1]

43% – The percentage of B2B marketers that believe blogging is the most important content they produce. – Social Marketing Industry Report, 2017 [2]

43% – The percentage of people who say they skim blog posts. – HubSpot, 2016 [1]

53% – The percentage of marketers who say blogging is the most important content marketing priority. – HubSpot, 2017 [3]

55% – The percentage of marketers who believe their top inbound marketing priority should be blog content creation. – HubSpot, 2018 [4]

57.6% – The percentage of bloggers who are including more than a single image in their blog posts. – Orbit Media, 2017 [5]

75% – The percentage of blog Views HubSpot gets from old posts. – HubSpot, 2014 [6]

75% – The percentage of blog posts that get less than 10 social shares and 0 links from outside domains. – BuzzSumo, 2015 [7]

90% – The percentage of blog leads HubSpot gets from old posts. – HubSpot, 2014 [6]

[1] HubSpot, 2016

[2] Social Marketing Industry Report, 2017

[3] HubSpot, 2017

[4] HubSpot, 2018

[5] Orbit Media, 2017

[6] HubSpot, 2014

[7] BuzzSumo, 2015

[8] Semrush, 2021

[9] ConversionXL, 2020

[10] HubSpot, updated 2019

[11] Hosting Tribunal, 2021

[12] WordPress, 2021

[13] Adobe, 2019