Ultimate List of Marketing Statistics
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Discover hundreds of marketing statistics and metrics on SEO, blogging, strategy, email marketing, podcasts, webinars, and more.
Podcasts
54% – Percentage of podcast customers who say they’re more likely to consider brands that they hear on podcasts. – Edison Research, 2019 [3]
41% – Percentage of people in the US aged 12+ who listened to a podcast in the last months. – Edison Research, 2021[3]
51% – Percentage of monthly podcast listeners in the US that are male. – Edison Research, 2021[3]
46% – Percentage of monthly podcast listeners in the US that are female. – Edison Research, 2021[3]
50% – Percentage of monthly podcast listeners aged between 12 and 34 in the US. – Edison Research, 2021[3]
29% – Percentage of US monthly podcast listeners aged between 35 and 54. – Edison Research, 2021[3]
22% – Percentage of adults (aged 12+) in the US who have listened to a podcast in the last week. – Edison Research, 2021[3]
21% – Percentage of adults in the US who have listened to four or five podcasts in the past week. – Edison Research, 2021[3]
19% – Percentage of US adults who have listened to between six and 10 podcasts in the last week. – Edison Research, 2021[3]
14% – Percentage of US adults who have listened to 11 or more podcasts in the last week. – Edison Research, 2021[3]
5.1 – Average number of podcast shows that weekly podcast listeners in the US get through in a week. – Edison Research, 2021[3]
33.2% – Percentage of people who have listened to a podcast on a smart speaker. – DiscoverPods, 2019[4]
59% – Percentage of respondents in a survey who said they spend more time listening to podcasts than they do on social media. – DiscoverPods, 2019[4]
66% – Percentage of respondents in a survey who said they spend more time listening to podcasts than they do watching TV. – DiscoverPods, 2019[4]
17% – The percentage of marketers planning on using podcasting in their marketing within the next year. – HubSpot, 2018 [1]
24% – The percentage of women who have listened to podcasts within the last month. – Edison Research, 2018 [2]
26% – The percentage of Americans listening to podcasts each month. – Edison Research, 2018 [2]
27% – The percentage of men who have listened to podcasts within the last month. – Edison Research, 2018 [2]
