The Ultimate List of Content Marketing Statistics

19% – Percentage of companies who said they were spending between $10,001 and $25,000 on their content marketing budget in 2020; up from 17% in 2019. – Semrush, 2021 [5]

9% – Decline in companies who said that they were spending less than $10,000 on their annual content strategy in 2020 than in 2019. – Semrush, 2021 [5]

8% – Percentage of companies who said they were spending between $100,001 and $500,000 on their content marketing budget. – Semrush, 2021[5]

14% – Percentage of companies in 2020 who said they expect their content marketing budget to increase by more than a quarter. – Semrush, 2021[5]

25% – Percentage of companies in 2020 that expect a medium increase (11-25%) on their content marketing budget. – Semrush, 2021[5]

29% – Percentage of companies expecting a slight increase in their content marketing budget in 2020. – Semrush, 2021[5]

70% – Percentage of marketers who are actively investing in their company’s content marketing. – HubSpot, 2020 [6]

25-30% – Percentage range companies should spend on their content marketing as a general rule of thumb. – Forbes, 2021[7]

56% – Percentage of B2C companies with 100+ employees that say they outsource at least one form of their content marketing. – Content Marketing Institute, 2021[8]

40% – Percentage that content marketing takes up of the overall marketing budget for the most successful content marketers. – Twitter, 2018 [9]

14% – Budget percentage that content marketing takes up for the least successful companies. – Twitter, 2018 [9]

19% – Percentage of the content marketing budget that early-stage content marketers receive. – Twitter, 2018 [9]

25% – Percentage of content marketing budgets that mid-stage content marketers receive. – Twitter, 2018 [9]

33% – Percentage of content marketing budgets that mature content marketing programs receive. – Twitter, 2018 [9]

26% – Percentage of B2B content marketers who attribute their minimal or lack of content marketing success between 2019 and 2020 to company cost-cutting tactics. – Content Marketing Institute, 2021[8]

14% – The percentage of companies that don’t have a documented content strategy and have a dedicated content marketing budget. – LinkedIn Technology Marketing Community, 2014 [1]

18% – The percentage of companies that allocate 10% of their total budget to content marketing. – LinkedIn Technology Marketing Community, 2014 [1]

22% – The percentage of total marketing budget that’s spent on content marketing by all B2C marketers. – Content Marketing Institute, 2017 [2]

25% – The percentage of marketers that allocate between 1 and 10% of their marketing budget to marketing technology. – LinkedIn Technology Marketing Community, 2014 [1]

26% – The percentage of total marketing budget that’s spent on content marketing by all B2B marketers. – Content Marketing Institute, 2017 [2]

26% – The percentage of total marketing budget that’s spent on content marketing by the highly successful B2C marketers. – Content Marketing Institute, 2017 [2]

28% – The percentage of the total budget B2B marketers allocate toward content marketing. – Content Marketing Institute/Marketing Profs, 2016 [3]

40% – The percentage of total marketing budget that’s spent on content marketing by the highly successful B2B marketers. – Content Marketing Institute, 2017 [2]

42% – The percentage of the total budget that the most effective B2B marketers allocate toward content marketing. – Content Marketing Institute/Marketing Profs, 2016 [3]

46% – The percentage of the total budget that the most sophisticated B2B marketers allocate toward content marketing. – Content Marketing Institute/Marketing Profs, 2016 [3]

51% – The percentage of B2B marketers that say they are going to increase their content marketing spending over the next year. – Content Marketing Institute/Marketing Profs, 2016 [3]

53% – The percentage of marketers that allocate between 1 and 30% of their marketing budget to marketing technology. – LinkedIn Technology Marketing Community, 2014 [1]

64% – The percentage of companies that have a documented content strategy and a dedicated budget for content marketing. – LinkedIn Technology Marketing Community, 2014 [1]

75% – The percentage of marketers who are increasing the investment they make in content marketing. – Curata, 2016 [4]

88% – The percentage of B2B marketers throughout North America that utilize content marketing. – Content Marketing Institute/Marketing Profs, 2016 [3]

[1] LinkedIn Technology Marketing Community, 2014

[2] Content Marketing Institute, 2017

[3] Content Marketing Institute/Marketing Profs, 2016

[4] Curata, 2016

[5] Semrush, 2021

[6] Hubspot, 2020

[7] Forbes, 202

[8] Content Marketing Institute, 2021

[9] Twitter, 2018