Because of the automation tools available to marketers today, it’s easy to just go through the motions and robotically go through the different elements of your campaign—especially social media posting. Sure, using a scheduling tool does take a lot of the tedium out of the process. But there are things you can do to make
Telling an applicant that they’re not right for your company is never an easy job. Candidates are hopeful that they will get hired -- and then you come in and break the bad news. Rejection, however, is part and parcel of every recruitment process. And someone (a.k.a. you) has to do it. Rejecting applicants is
Marketing used to be simple. Before, it was all about the TV commercial, the radio spot, billboard, newspaper and magazine spots. But in an increasingly digital world, the Internet has provided marketers with the opportunity to reach audiences through a lot more platforms. The advent of blogs, social media, websites, microblogs, streaming sites—all these basically
Our offices are a world full of tight deadlines and endless to-do lists. In such cases, stress often builds up inside us and spills out on our colleagues, who may also be struggling with pressures of their own. When that happens, there is a risk of perpetuating a vicious circle, where you mirror and magnify
Amazon, WordPress, MailChimp—these are just some examples of how major corporations are leveraging social proof on their site to raise conversions. And if you ever needed any demonstration of how social proof can indeed be very helpful for growing your company, all you need to do is take a look at how they’re using it.
Admit it…when it comes to managing your ecommerce business, any help is appreciated. The goal, after all, is to ensure that you’re running your online store as efficiently as possible so you can grow your business. Fortunately, there are a lot of great tools at your disposal. But given the volume of resources you
If there’s one thing to keep in mind when it comes to content marketing, it’s that content is still and will always be, king. But to determine whether you are actually delivering relevant, high-quality content, you need to consider another important element of any inbound marketing strategy: metrics. In a survey conducted by Curata, they
In the US, there are almost 5,000 higher education institutions. This statistic illustrates one thing clearly: your school is definitely up against a lot of competition. Most educational institutions will already have some sort of social media presence included in their marketing strategy—yours included. But while you understand the value of reaching out and engaging
Anyone who runs an ecommerce site should take note of their pricing page. The pricing page is not only the last page a prospect will see before they actually convert as a customer, it will also contain information that will make or break the sale. It is, therefore, one of the most critical pages on
We’ve talked about the benchmarks of conversion practices; even the top tips that will help your raise your numbers. But if you still find yourself struggling to increase your conversions, it might be time to try something new--the road less travelled, if you will. In this post, we’ll be talking about some of the lesser-known
