The diversity of people online, consistent evolution of technology, and constantly changing media consumption habits are critical factors that have changed the way brands communicate online. Related to this is the concept of content marketing—a strategic marketing approach anchored on the creation and distribution of relevant and useful content. By virtue of these attributes, content
All recruiters want to hire great people. They have the daunting task of sorting through hundreds of applications and identify a potential candidate even before they’ve proven how great they can be. The challenge is how to pick out great candidates from mediocre ones, based on what they tell you from their cover letter, resume
Raising conversion rates has always been at the top of ecommerce businesses priorities. Yet despite the focus placed on this, satisfaction over conversion statistics delivered for organizations have consistently been decreasing. In a study conducted by Econsultancy, only 22 percent of business are completely satisfied with their conversion numbers. So how does a business go
Among all retail industries, ecommerce is proving to be one of the fastest growing segments. According to a 2016 report, US e-commerce sales reached $396 billion in 2016, and are predicted to grow to a massive 684 billion by 2020. These statistics demonstrate the immense potential that e-commerce presents. But opening an ecommerce store is
All companies want to hold onto their best and brightest employees. Finding and hiring a good candidate takes a lot of effort, which is why it is important for employers to do everything that they can to make them stay. But sometimes, it cannot be helped that great employees think of leaving, mostly for a
By now you know, when it comes to your business, maintaining a blog is no longer an option—it’s a necessity. Take note however, that content marketing isn’t as simple as publishing content. You have to make sure that the information you’re delivering to users iPs useful, relevant, and engaging. This will make sure that your
An interview is a necessary step for employers to filter through aspiring candidates and eventually, find the right candidate for the job. The recruiter must make sure that each interview is optimized to get as much information about the applicant as needed. Interviewers should ask questions that will give a real understanding of the candidate’s
Do not underestimate what customer feedback can do for your ecommerce site. When it’s good, it can be a very effective way to get users to engage with your site, trust what you have to say and have confidence in your product. But once in awhile, for different reasons, feedback won’t always be positive for
Most recruiters have a well-planned, thoughtful process that they follow to ensure hiring success. They know that finding human resources is just like any other business process, and should be customized for the size and needs of the company. Success in hiring a great candidate at a competitive job market comes from well-thought out recruiting
The forecasts for the recruitment industry in 2017 look highly promising and incredibly competitive. With the level of competition so fierce, it is natural for the best in the field to try to find ways to innovate their methods. To stay relevant and competitive, a recruiter always needs to stay up to date on the
