If there’s one thing to keep in mind when it comes to content marketing, it’s that content is still and will always be, king. But to determine whether you are actually delivering relevant, high-quality content, you need to consider another important element of any inbound marketing strategy: metrics. In a survey conducted by Curata, they
In the US, there are almost 5,000 higher education institutions. This statistic illustrates one thing clearly: your school is definitely up against a lot of competition. Most educational institutions will already have some sort of social media presence included in their marketing strategy—yours included. But while you understand the value of reaching out and engaging
Anyone who runs an ecommerce site should take note of their pricing page. The pricing page is not only the last page a prospect will see before they actually convert as a customer, it will also contain information that will make or break the sale. It is, therefore, one of the most critical pages on
We’ve talked about the benchmarks of conversion practices; even the top tips that will help your raise your numbers. But if you still find yourself struggling to increase your conversions, it might be time to try something new--the road less travelled, if you will. In this post, we’ll be talking about some of the lesser-known
Great candidates are not that hard to find – if you’re a smart recruiter, that is. Achieving success in hiring great talent in a competitive job market comes from well-thought out recruiting strategies. Top recruiters spend time formulating sound recruitment tactics that is both efficient and effective in getting the best and the brightest employees.
Recruitment has always been a daunting task for any company that is looking to expand their workforce. A good employee is hard to find, that’s why it’s important to know where you can search for the best ones. Job boards are usually where companies turn to for finding qualified candidates, but these days, there are so
Finding the best possible people who ca contribute to your organization is a challenge. It requires strategy and tactics to recruit and retain great talent. Top recruiters however, know how to implement well-thought out plans better than the others. They are smart in employing unique approaches into winning the game of recruitment and hiring the
Recruitment tools are created to make the lives of sourcers, recruiters, HR leaders or job candidates a little easier. These HR software can help recruiters post jobs across multiple job boards, search for applicants/source candidates, review and rank candidates, schedule interviews, organize candidates by stages and build a talent pipeline. Here are the 7 most
Contrary to popular belief, marketing doesn’t have to cost a lot of money…nor does it have to be difficult. The key is to approach it with a little creativity. Shifting your mindset from traditional approaches gives you the opportunity to drum up serious interest in your brand or service, which in turn can drive more
Given the tools and resources available to marketers today, customers will expect ecommerce sites to deliver impeccable customer service, quality products, and a personalized shopping experience. Unfortunately, 72% of marketers admit that while they understand the relevance of providing a personalized experience to customers, they also don’t know how they can do this effectively. That’s
