Many of us are used to writing content about trending topics, current events, and recent news—and these are great sources of material. They’re relevant, interesting, and very engaging to your audience. However, there’s also value in writing evergreen content. Since it’s not time sensitive or hinged on current events, it will continue to drive traffic

Content marketing has evolved so much through the years that it’s now one of the most complex arms of marketing. Fortunately, technology has kept up! As the industry has changed and grown, so has the technology that can help marketers do their jobs easier, faster, and with more accuracy.  Marketing used to be as simple

Being a small- to medium-sized company means you’re likely trying to maximize your marketing budget so you can keep up with your bigger competitors. For many, this means doing a lot of critical marketing tasks yourself—including core content marketing activities such as content production.  While it may seem like a cost-effective option, it does take

Here’s what most big companies have in common: they understand the role that consistency in brand voice plays in their business’s success. They know that creating content with a distinct and recognizable personality can help them stand out from their competition.  However, establishing a consistent brand voice starts with perfecting your tone—and there are a

Your brand and logo are intrinsic parts of your company identity and are often used interchangeably. But let’s get one thing clear—while a logo is a symbol of your business, it does not represent everything about your brand. In fact, your logo is just a fraction of what it takes to build and develop a

Of the many content formats you’ve probably produced for your business, a white paper may be the one that you haven’t attempted. And no wonder—it’s a daunting prospect. Even if you have written a white paper, there’s always room for improvement.  In the history of white papers, have you ever known anyone to express excitement

Have you considered repurposing your content? It can be a great, low-effort way to increase your search relevance while building audience engagement.  Your blog archives are probably a treasure trove of useful posts that you could reuse to reach a wider audience. Repurposing content helps you save time and helps ensure you’re able to produce

A blog post’s shelf life doesn’t end once it’s published. In fact, if you know how to repurpose content, you can extend the life of every piece you publish.  Start by taking a look at your “hall-of-famers.” Which posts would you consider your best? Which ones got the most shares, the most comments, and the

On any given day, the average online user spends 2 hours and 27 minutes on social media. Still, no matter how often you use social media for personal reasons, maintaining social media business pages to grow your brand is very different. Making your business stand out is already challenging enough before you consider trying to

If you’re in the content marketing business and you’re reading this blog post, then you probably already know that blogging isn’t as easy as it seems.  Just getting your target audience to read your first line takes a lot of time and effort. Keeping their attention so they check out the rest of what you