Video Content Ideas That Should Be in Your Content Pipeline

Have you looked at the statistics for online content lately? Here are some numbers worth paying attention to:   A recent study noted that 86% of marketing professionals have been using video as a marketing tool. Recognizing the potential of video content for business growth, they note that video had a direct impact on their sales

2024-03-11T09:11:03+00:000 Comments

Do Listicles Still Work?

There are good reasons listicles remain one of the most popular forms of content today. They’re engagingly readable. Deliciously bite-sized. And very shareable—even if you haven’t written one, you’ve probably shared them.  Given their ubiquity, you’d think that the world would have tired of them already. Yet the online world’s go-to content format lives on—and

2024-03-11T09:15:27+00:000 Comments

How to Start Guest Blogging in 6 Easy Steps

In 2014, Google’s then head of web spam Matt Cutts boldly made this statement:  “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”  Because of this statement, guest posting or guest blogging, then recognized as an effective way to establish credibility and build

2024-03-11T09:25:57+00:000 Comments

Simple Tips to Master Writing Copy for Newsletters

By 2025, email use is expected to grow to 4.6 billion. What does this statistic mean for content marketers? That email marketing is an important aspect of content marketing that brands shouldn’t miss out on.  A newsletter, therefore, is a great way for brands and businesses to stay in consistent contact with their audience or

2024-03-11T09:32:05+00:000 Comments

How Well Do You Know Your Social Media Sites?

To maximize brand reach, you have to be on social media—but you have to be strategic about it. You can’t just be on any platform; you have to choose the ones that best represent your business, what your brand is, who you want to reach, and what message you’re trying to deliver.   For example, Facebook

2024-03-11T09:35:25+00:000 Comments

What’s Happening in Content Marketing Around The World?

When you live in the US, it’s easy to assume that you’re at the center of the digital marketing world. A lot of the pioneers in storytelling and content marketing are from the US, and as such, a lot of the experts in the field can also be found in this region.  The great thing

2024-03-11T09:38:16+00:000 Comments

Insightful Content Marketing Statistics to Drive Your Strategy

To understand the scale and value that content creation has for marketing overall, you need to take a look at the numbers. We gathered and reviewed the most up-to-date data that explains content marketing by the numbers to help illustrate the impact it has on our ever-evolving industry.   We’ve divided the different figures into key

2024-03-11T11:39:05+00:000 Comments

5 Reasons Evergreen Content Should Be in Your Content Strategy

When you build a marketing strategy, always make sure you include evergreen content in your mix. Why? Because it ensures that your content will stay relevant all year round.   While it’s important to ride on trends and stay up to date with recent topics, creating content that can stand the test of time is just

2024-03-11T11:44:24+00:000 Comments

How to Build Brand Awareness and Authority to Attract Potential Customers

A big part of your brand’s success is rooted in whether your customers recognize your brand and can differentiate it from your competition.  Staying top-of-mind among your customers is not an easy task, however—especially in an era where online buzz is easy to start and information is so easy to disseminate. So, how can you

2024-03-11T11:52:38+00:001 Comment
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