If you know the value of content marketing, it’s likely you’re already implementing campaigns and strategies to drive the results you need.  But how can you tell if your efforts are paying off? How can you tell if you should continue with a particular campaign, or if a specific activity deserves more focus or additional

We all know that SEO is a long game. Effective execution of any SEO strategy requires thoughtful preparation, dedication to a plan, and of course, patience. This doesn’t mean there aren't some little tweaks and adjustments we can make today for fast results as we patiently wait for our long-term strategies to deliver.  Let’s go

If you’re active on social media, then you know just how important visuals are to your overall strategy. On a platform that puts as much value on images and graphics as copywriting and content quality, it follows that the images you use on your posts will ultimately affect engagement.  Take these statistics for example:  Images

Content writing is one of the most interesting, creatively fulfilling, and satisfying jobs that you could possibly have. Through writing you can learn about new topics and ideas while you explore different perspectives and draw new insight, express your opinion, and exercise your imagination.  But it can also be one of the most frustrating careers

Many of us are used to writing content about trending topics, current events, and recent news—and these are great sources of material. They’re relevant, interesting, and very engaging to your audience. However, there’s also value in writing evergreen content. Since it’s not time sensitive or hinged on current events, it will continue to drive traffic

Content marketing has evolved so much through the years that it’s now one of the most complex arms of marketing. Fortunately, technology has kept up! As the industry has changed and grown, so has the technology that can help marketers do their jobs easier, faster, and with more accuracy.  Marketing used to be as simple

Being a small- to medium-sized company means you’re likely trying to maximize your marketing budget so you can keep up with your bigger competitors. For many, this means doing a lot of critical marketing tasks yourself—including core content marketing activities such as content production.  While it may seem like a cost-effective option, it does take

Here’s what most big companies have in common: they understand the role that consistency in brand voice plays in their business’s success. They know that creating content with a distinct and recognizable personality can help them stand out from their competition.  However, establishing a consistent brand voice starts with perfecting your tone—and there are a

Your brand and logo are intrinsic parts of your company identity and are often used interchangeably. But let’s get one thing clear—while a logo is a symbol of your business, it does not represent everything about your brand. In fact, your logo is just a fraction of what it takes to build and develop a

Of the many content formats you’ve probably produced for your business, a white paper may be the one that you haven’t attempted. And no wonder—it’s a daunting prospect. Even if you have written a white paper, there’s always room for improvement.  In the history of white papers, have you ever known anyone to express excitement