Loyal customers are one of the cornerstones of a profitable business. Their loyalty means they are more likely to spend more on your site, they will also visit more often to make purchases, and ultimately, it will cost significantly cheaper to market to a loyal customer. Still, only a fraction of initial sales—27 percent, to
Brick and mortar stores have the opportunity to study their customers in person and base their approach on their observations. Things like where in the store they are heading to first, how they are dressed, what they are looking for all factor in. The boom of shopping on the internet prompts an inevitable shift to
One effective way of catching your reader's attention is by interrupting their behavior patterns. Take ecommerce sites for instance. It’s typical for users to click through your site, almost absently, as they navigate their way around it. Being a site owner however, you want to make sure something on your site captures their interest, enough
Candidate feedback is an important element to improving the hiring process of any company. It gives insight on which parts are working and which ones need improvement. The truth is, applicants have a lot to say about a company’s hiring process, especially when it comes to their own recruitment experience. They just don’t tell you
The impact of content marketing for businesses is enormous. Yet there remains a sizeable gap between higher education institutions who make use of blogging to supplement their marketing efforts versus those who don’t. Among institutions who said that they didn’t have a blog, 90% didn’t even plan on launching one, or were unsure about doing
It’s easy to spot a good candidate – just take a look at their skills and professional experience. Now, to find a great candidate, that is another story. Finding top talent is a bit more complicated than perusing through a CV, because the best employees not only have the required technical skills, but emotional skills
eCommerce is a dynamic industry. Much like the digital world where it operates, it’s subject to fickle trends, advances in technology, shifting rules, and ever-changing systems. This means in order to maintain relevance, you have to keep up with all of it. Still, despite the industry’s constantly evolving nature, there are a few timeless tips
Superstar recruiters produce results quickly in every stage of the hiring process. They employ effective tactics and strategies to ensure that they reach their recruitment goals all the time. Here are 9 simple actions you can take to become a recruitment superstar: Finding Talent 1. Write better job ads Usually, many recruiters pull up job
It takes time to get ecommerce businesses up and running. You have to find the right product or service, set up a website where you can sell it, and make sure that the site generates enough traffic that it becomes lucrative. All these are easier said than done—and it can be overwhelming. But with hard
Many recruiters still fail to convey vital information to aspiring candidates in the different stages of the hiring process. Communicating with applicants shows that you are a professional and you value their time and effort in applying. The general notion is that you should only contact a candidate if they got short-listed, but in doing
