Search engine optimization (SEO) is a critical part of any online marketer’s toolbox. However, the term SEO is a broad category. Generally, SEO refers to strategies intended to make it easier for search engines to index your website and present it to anyone searching for specific keywords and phrases. It can also be divided into
Technology has made a lot of things easier for marketers. We have the option to automate our tasks and communicate with people and customers more efficiently. More importantly, we have the opportunity to promote and get our job done for as little money as possible. Take the case for ebooks for example. In my line
I don’t think there’s a single thing we can identify as the most important factor when it comes to landing page design. The reason why landing pages are effective is because its different elements all work seamlessly together to deliver your desired result. To that end, I would say there are at least 6 elements
A lot of marketers think that boosting click rates in email marketing is anchored on some secret formula. However, I’ll let you in on some critical insider insight—it’s all about following the best practices. Remember, click through rates show you not just how many people are opening your emails, but how many people are engaging
Everyone assumes they can do social media. Not that you can blame them. Everyone has a Facebook account, can post a tweet in their sleep, and spend hours on Instagram. On the other hand, being a social media manager isn’t simply about posting content. It’s beyond being funny on your status updates, sensational on your
If SEO is a part of your overall marketing strategy, then you’ve probably heard of backlinks. Backlinks or inbound links, quite simply, are links that direct anyone who clicks on them back to your website. As far as SEO is concerned, the number of backlinks a website has is a good indicator of a website’s
Yes. In fact, I would say that it’s something that you should definitely consider if you want better engagement from your users. Color isn’t just about making something look pretty. The right color can help attract attention and spur action. It can elicit emotion or inspire trust. To that end, I’ve compiled various reasons below
Influencer marketing isn’t new. The concept itself isn’t too far off from the idea of using celebrities to endorse and promote products. However, in the age of digital media, you can’t deny the fact that that influencer marketing has significantly evolved—mostly due to social media. Social media essentially leveled the playing field—for both consumers and
I know you only asked for 3, but when it comes to on-page SEO techniques, I’m a firm believer that these different techniques work together simultaneously to make your efforts more effective. To that end, I’ve compiled about 7 things below—all of which are things you can do on your website so you can help
A big part of your marketing strategy is hinged on your ability to produce content that highlights your accomplishments in a concise and credible way. Apart from doing this via your blog, white papers, and social media content, case studies are also an effective way of communicating your milestones. Dispel any existing notions you have
