A well-executed content marketing plan has the ability to improve your business’ performance. Content can draw audiences to your site, it can speak directly to your users, it puts your products and services in a context that is relatable and impactful. In addition, according to
Various content will accomplish different things for your ecommerce site.
In our years in the industry, we found that four specific types have proven themselves especially effective. You can write something that will highlight your credibility in the industry, attract users to your product or service,
The impact of content marketing for businesses is enormous. Yet there remains a sizeable gap between higher education institutions who make use of blogging to supplement their marketing efforts versus those who don’t.
It takes time to get ecommerce businesses up and running. You have to find the right product or service, set up a website where you can sell it, and make sure that the site generates enough traffic that it becomes lucrative.
All these are
Marketing used to be simple.
Before, it was all about the TV commercial, the radio spot, billboard, newspaper and magazine spots. But in an increasingly digital world, the Internet has provided marketers with the opportunity to reach audiences through a lot more platforms. The advent of
If there’s one thing to keep in mind when it comes to content marketing, it’s that content is still and will always be, king.
But to determine whether you are actually delivering relevant, high-quality content, you need to consider another important element of any inbound marketing strategy: metrics.
In the US, there are almost 5,000 higher education institutions. This statistic illustrates one thing clearly: your school is definitely up against a lot of competition.
Most educational institutions will already have some sort of social media presence included in their marketing strategy—yours included.
The diversity of people online, consistent evolution of technology, and constantly changing media consumption habits are critical factors that have changed the way brands communicate online.
Related to this is the concept of content marketing—a strategic marketing approach anchored on the creation and distribution of relevant and useful content. By virtue