The Ultimate List of Content Marketing Statistics
Looking for the latest content marketing statistics and trends?
Discover hundreds of content marketing statistics and metrics on SEO, blogging, strategy, email marketing, podcasts, webinars, and more.
Blogging
10% – The percentage of blog posts that are increasing organic search traffic over time. – HubSpot, 2016 [1]
38% – The percentage of traffic generated by compounding blog posts. – HubSpot, 2016 [1]
43% – The percentage of B2B marketers that believe blogging is the most important content they produce. – Social Marketing Industry Report, 2017 [2]
43% – The percentage of people who say they skim blog posts. – HubSpot, 2016 [1]
53% – The percentage of marketers who say blogging is the most important content marketing priority. – HubSpot, 2017 [3]
55% – The percentage of marketers who believe their top inbound marketing priority should be blog content creation. – HubSpot, 2018 [4]
57.6% – The percentage of bloggers who are including more than a single image in their blog posts. – Orbit Media, 2017 [5]
75% – The percentage of blog Views HubSpot gets from old posts. – HubSpot, 2014 [6]
75% – The percentage of blog posts that get less than 10 social shares and 0 links from outside domains. – BuzzSumo, 2015 [7]
90% – The percentage of blog leads HubSpot gets from old posts. – HubSpot, 2014 [6]
References
[1] HubSpot, 2016
[2] Social Marketing Industry Report, 2017
[3] HubSpot, 2017
[4] HubSpot, 2018
[5] Orbit Media, 2017
[6] HubSpot, 2014
[7] BuzzSumo, 2015