The Ultimate List of Content Marketing Statistics

1.7% – The percentage of close rates from outbound leads. – Search Engine Journal, 2017 [1]

14.6% – The percentage of close rates from SEO leads. – Search Engine Journal, 2017 [1]

19% – The percentage of people who use Siri at least one time per day. – Hubspot, 2015 [2]

19% – The percentage of people who use Alexa, by Amazon, at least once a month. – Hubspot, 2015 [2]

20% – The percentage of searches on the Google mobile app and Android devices that are made by a voice search. – Hubspot, 2015 [2]

22% – The percentage of business owners happy with their conversion rates. – Econsultancy, 2016 [3]

23% – The percentage of people who use Cortana, by Microsoft, at least once a month. – Hubspot, 2015 [2]

26% – The percentage of consumers that use a branded app to look for something on a mobile device. – Smart Insights, 2016 [4]

28% – The percentage of searches for a nearby item that end with a purchase. – Google, 2016 [5]

33% – The approximate percentage of mobile searches that are actually location based. – The SEM Post, 2016 [6]

37% – The percentage of people who use Siri, by Apple, at least once a month. – Hubspot, 2015 [2]

46% – The percentage of Americans who look at their phone before even getting out of bed. – Tech Times, 2017 [7]

48% – The percentage of approximately 1,200 digital marketers who believed on-page SEO was still the most effective method of SEO in 2017. – Advanced Web Ranking, SEO Stats Report, 2017 [8]

48% – The percentage of consumers that use a search engine to start looking for something on a mobile device. – Smart Insights, 2016 [4]

50% – The percentage of mobile users who visit a store within a day of a local search. – Google, 2018 [9]

50% – The percentage of first page results on Google that are HTTPS. – Moz, 2017 [10]

51% – The percentage of mobile users who discover something new because of a search on their phone. – Google, 2018 [9]

61% – The percentage of marketers who believe their top inbound marketing job is improving SEO as well as growing organic presence. – HubSpot, 2018 [11]

64.5% – The percentage of online searches that are 4 words or more. – Ahrefs, 2017 [12]

65% – The percentage of marketers who think the hardest task they have to perform is building links. – Advanced Web Ranking, SEO Stats Report, 2017 [8]

66% – The percentage of people who use digital voice assistants and therefore use their smartphones less. – CNBC, 2018 [13]

70 – 80% – The percentage of search engine users who only pay attention to organic results. – MarTech, 2018 [14]

72% – The percentage of consumers that conduct a local search and visited a store 5 miles or less away. – Wordstream, 2016 [15]

84% – The percentage of people who choose not to make a purchase because the website is unsecured. – Blue Corona, 2018 [16]

86% – The percentage video use on landing pages can increase conversions. – Wordstream, 2018 [17]

90% – The percentage of searchers who haven’t yet decided on a brand when they start a search. – Status Labs, 2018 [18]

92% – The accuracy rate which Google claims for its voice recognition software. – Blue Corona, 2017 [19]

94% – The percentage of organic traffic that Google is responsible for. – Web Presence Solutions, 2017 [20]

96% – The percentage of mobile traffic that Google monopolizes. – Jody Nimetz Co., 2018 [21]

157% – The percentage by which a video inside a post increases organic traffic from a search engine. – Clever Clicks, 2017 [22]

3,400% – The percentage by which voice searches increased between 2008 and 2017. – HubSpot, 2017 [23]

[1] Search Engine Journal, 2017

[2] Hubspot, 2015

[3] Econsultancy, 2016

[4] Smart Insights, 2016

[5] Google, 2016

[6] The SEM Post, 2016

[7] Tech Times, 2017

[8] Advanced Web Ranking, SEO Stats Report, 2017

[9] Google, 2018

[10]  Moz, 2017

[11] HubSpot, 2018

[12] Ahrefs, 2017

[13] CNBC, 2018

[14] MarTech, 2018

[15] Wordstream, 2016

[16] Blue Corona, 2018

[17] Wordstream, 2018

[18] Status Labs, 2018

[19] Blue Corona, 2017

[20] Web Presence Solutions, 2017

[21] Jody Nimetz Co., 2018

[22]  Clever Clicks, 2017

[23] HubSpot, 2017