Too often when we think about using Facebook, we think about business to consumer marketing. We think about reaching a person sitting on their home computer playing on social media and not enough about another business’ marketing team surfing their social media channels as well. While “friending” and “liking” social media pages can ultimately help
It often seems that technology and innovation move faster than an industry is able to keep up. B2B companies are continually forced to reevaluate strategy in order to stay current and remain relevant with customers who are more and more conducting their own research in order to make more informed decisions. In order to remain
B2B marketing is its own unique industry, made up of a variety of tactics and strategies which are constantly changing in dominance and popularity. Social media outlets, advanced technology, and a more digitally connected society are all factors which contribute to an ever-changing landscape making up the B2B marketing world. After surveying B2B marketing executives
B2B professionals know that the business-to-business marketing landscape is different than the business-to-consumer industry. For B2B marketers, sales cycles are longer, single purchases tote a hefty price tag, and multiple decision makers can make for a more detailed process. Because of these facts, the marketing approach for B2B must look different than tactics used in
The challenge for many B2B content writers is producing a regular stream of quality content when you just do not know what to say. When it comes to marketing tactics, there is only a short window of time in which you are able to grab the attention of your audience and keep readers engaged. If
Content marketing for B2B has a life of its own. The combination of whitepapers, e-newsletters, podcasts, videos, and social media brings with it a variety of mediums in which customers can be reached. Marketers have an abundance of resources at their disposal, and even more so in an age of advanced technology and communication. The
Our world likes to get personal. Whether that occurs on social media, on reality television, or in the latest tabloid magazine, someone always seems to be spilling all their secrets somewhere. When an individual chooses to be personal, he or she allows others a glimpse into their story. In the B2B industry, getting personal means
In today’s technologically advanced and social media-driven world, there is certainly no shortage of B2B industry blogs. When written professionally, these short spurts of information aimed at industry professionals can contain a wealth of information which marketers can use in their own quest for engaging content. A recent Bing search of “best B2B blogs” came
Marketers hear a lot in this industry about creating relevant B2B content and connecting with our audience. There are times what that task is easier said than done. Blame writer’s block or lack of inspiration, but the fact remains that if content marketers want to draw in readers and researchers in order to guide them
Personalized content remains a key element as a B2B marketing tactic. If an audience is not engaged and cannot picture themselves as a part of the scenario, they will turn their attention elsewhere. Technology has changed the way buyers do research, and marketing videos are no exception. Much of information needed to make a buying
