The internet has changed marketing for both consumers and marketers. For starters, audiences now have a lot of control over their marketing experiences and they can easily avoid communications they don’t find relevant or compelling. What does this mean for brands and businesses? Mostly that marketing services are becoming a significant investment for companies who
Have you looked at the statistics for online content lately? Here are some numbers worth paying attention to: A recent study noted that 86% of marketing professionals have been using video as a marketing tool. Recognizing the potential of video content for business growth, they note that video had a direct impact on their sales
There are good reasons listicles remain one of the most popular forms of content today. They’re engagingly readable. Deliciously bite-sized. And very shareable—even if you haven’t written one, you’ve probably shared them. Given their ubiquity, you’d think that the world would have tired of them already. Yet the online world’s go-to content format lives on—and
Among all the content marketing trends that have redefined modern strategies, none have made a bigger impact than visual content. Nearly half of marketers consider visual marketing to be a very important aspect of their overall marketing strategy. This focus on visual content was prompted by the realization that visuals were more engaging for their
In 2014, Google’s then head of web spam Matt Cutts boldly made this statement: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Because of this statement, guest posting or guest blogging, then recognized as an effective way to establish credibility and build
By 2025, email use is expected to grow to 4.6 billion. What does this statistic mean for content marketers? That email marketing is an important aspect of content marketing that brands shouldn’t miss out on. A newsletter, therefore, is a great way for brands and businesses to stay in consistent contact with their audience or
To maximize brand reach, you have to be on social media—but you have to be strategic about it. You can’t just be on any platform; you have to choose the ones that best represent your business, what your brand is, who you want to reach, and what message you’re trying to deliver. For example, Facebook
When you live in the US, it’s easy to assume that you’re at the center of the digital marketing world. A lot of the pioneers in storytelling and content marketing are from the US, and as such, a lot of the experts in the field can also be found in this region. The great thing
To understand the scale and value that content creation has for marketing overall, you need to take a look at the numbers. We gathered and reviewed the most up-to-date data that explains content marketing by the numbers to help illustrate the impact it has on our ever-evolving industry. We’ve divided the different figures into key
When you build a marketing strategy, always make sure you include evergreen content in your mix. Why? Because it ensures that your content will stay relevant all year round. While it’s important to ride on trends and stay up to date with recent topics, creating content that can stand the test of time is just
