Thou shall not trust the first draft. This should be a cardinal rule that should be instilled in the mind of every content marketer. Proofreading and reviewing content are two often overlooked steps in content development. Some marketers don’t have the time to go through their own work, while some are too eager to publish.
“???” Many writers feel this way when receiving content writing instructions from their clients or bosses — confused, or even clueless. The writer is not sure what it is required and how to proceed. There are three scenarios that could arise from this problem: Writers waste time trying to understand what you want and as
To blog or not to blog? That is NOT the question. It really isn’t. There’s no argument against blogging as a marketing tool for businesses, no matter what industry you’re in, regardless of what products or services you’re selling. A lot of the buzz has been about the benefits of blogging for businesses, including: 47%
If you’ve ever signed up to be part of an email list, downloaded a PDF or whitepaper, exchanged your email for a free trial, then it’s probably because these products and services offered a compelling call-to-action (CTA). In an article written by columnist Jeremy Smith for Marketingland, he notes that “Conversions, revenue, business and profit
When there is traffic, there is opportunity. An opportunity to engage and gain the trust of your prospects. An opportunity to get leads. An opportunity to convert them into actual paying customers. An opportunity to get referrals. However, when there is traffic, more often than not, there is also money involved. It was DigitalMarketer.com’s Ryan
There’s a reason “inbound marketing” has become the buzzword for online marketing strategies—it works. For higher education institutions, inbound marketing can help give your enrollment numbers and school donations a boost. It’s a great tool to maintain communications with students and alumni, and give you a platform to interact with all the members of your
The content creation conundrum has two versions that have the same outcome. One version involves marketers with extremely lean teams. They don’t have enough resources and as a result, they’re not churning out the volume of content they want. The second version involves businesses that have considerable number of staff. Some may even have a
Pinterest rising as a major source of customers for e-commerce brands. Instagram skyrocketing as one of the most popular social platforms with one billion active users. These are just a couple of examples of how effective visual content is being used to capture people’s attention. Yes, content is king, but visual content reigns supreme. If
Have you ever heard of the saying “people hate to be sold, but they love to buy?” As buyers become more discerning, traditional, hard-sell tactics are no longer effective. This is why online store owners can no longer overlook the importance of content marketing to increase their sales. In fact, studies show that ecommerce stores
Is there a science behind effective content? This is a question that has probably plagued a lot of content producers--especially when they’re faced with the challenge of churning out regular material for blogs. So we thought this would be a great opportunity to turn to the science behind writing content that actually converts. When it
