Is there a science behind effective content? This is a question that has probably plagued a lot of content producers--especially when they’re faced with the challenge of churning out regular material for blogs. So we thought this would be a great opportunity to turn to the science behind writing content that actually converts. When it
85% of shoppers say that their purchasing decisions are very much affected by the color of a product. Colors can change moods and trigger certain emotions. This means that a site’s design elements, including color choices, can elicit specific reactions from your visitors and ultimately, increase conversions. If all this seems a little too good
Time and again, we talk about how e-commerce marketers should really focus on getting to know their audience to ensure that they are able to deliver relevant content. But how can a business get to know their audience exactly? How can they learn about the demographic that responds best to what they have to offer
The challenge for many B2B content writers is producing a regular stream of quality content when you just do not know what to say. When it comes to marketing tactics, there is only a short window of time in which you are able to grab the attention of your audience and keep readers engaged. If
Our world likes to get personal. Whether that occurs on social media, on reality television, or in the latest tabloid magazine, someone always seems to be spilling all their secrets somewhere. When an individual chooses to be personal, he or she allows others a glimpse into their story. In the B2B industry, getting personal means
The 2015 Social Media Marketing Industry Report is out, compiled by Social Media Examiner for B2B and B2C professionals. Businesses with 2-100+ employees were represented, and just under half of survey participants were in the B2B business. The 7th annual study compiles the insight of over 3,500 B2C and B2B marketers on social media’s impact
Back in 2013, Forbes called on B2B marketers to “get real about social media” and engaging customers through those channels. 2 years later, the presence of social media has expanded even farther, with new opportunities always arising that allow content marketers to connect with users on a different level. Although the B2B industry is marked
Any content marketer who has been in the B2B industry for any length of time understands how rapidly the industry can change. As customer needs, technology, and business practices evolve over time, so too does the need for company professionals to remain aware of the changes in B2B marketing. The B2B market is not like
Search engine optimization, or SEO, is not a new concept. The process of using keywords in content creation in order to maximize search results has been around in the marketing world for a while now. However, as technology changes, so too does the way B2B marketing for SEO is used in the industry. With a
Remember the days of writing a letter, addressing an envelope, affixing a stamp, and sending it off? Although the era of communication via postal mail is not that far behind us, it almost seems archaic now. The evolution of email has changed how we communicate not only personally, but in the business world as well.
