There are a lot of things to consider when it comes to converting your target audience into loyal, paying customers—design, user experience, quality of service etc. But by and large, given the medium that you’re using to communicate with, content, particularly the written word, is still king. It’s not the ONLY thing to consider, sure,

The internet is teeming with resources—but it’s so hard to sift through everything to figure out which ones are actually worth your time. So we thought we’d round up some of the best ones out there tackling everything from eCommerce to digital marketing. 1. Shopify Richard Lazazzera of Shopify gives you a lot of tips and

Great campaigns begin with great landing pages—this is one of the first point of interactions your brand will have with your users; which means its overall user experience will largely contribute to whether or not they will convert. An understanding of your specific user wants and needs is important, of course. But despite the differences,

You could be a newbie just dipping your toe in the trade or a veteran in the field who understands that this is an industry that continues to evolve. But if you found yourself on this particular post, then clearly you’re interested in learning more about eCommerce. In any case, here are some of the

Some people hate them, others love them—but regardless of how you feel about popups, the truth of the matter is that they can give you the conversions that you need. Especially when used correctly. Let’s get even more specific. Exit popups happen to be one of the best ways you can gather your user’s data,

Let’s talk numbers—after all, as an eCommerce site, that should always be your priority. FME Extensions just compiled an informative collection of statistics that explains user behaviour and purchasing habits. Assuming you already know your targets inside-out and the strategies you need to implement to reach them, take this time to learn about the numbers that drive the

The holidays are great for business. But now that the you’re coming to the end of the first quarter of the year, fresh after that massive holiday spike, you might have noticed a dip in your sales or conversions. Not to worry, for any eCommerce site, this is perfectly normal; but that doesn’t mean you

Your website is arguably the single, most important element that can vouch for your business these days. How it looks and works will lend itself to building that all-important first impression. With that in mind, the goal therefore is to build a website that ensures visitors will convert into paying customers—who will trust your website

Like any other field of design, the aesthetics that drive credibility and visual appeal for websites come and go. In the case of eCommerce sites, design trends are anchored as much on your user’s changing tastes as well as advancements in technology; and staying up to date with these trends will ultimately shape the user’s

The merits of customizing content to resonate and relate better with your audience are numerous. It helps engage your reader, create rapport and build loyalty with your readers. There are instances however when this can prove to be difficult. For instance, websites, which speak to a general audience, make it hard to pinpoint the kind