Writing great, engaging, and quality content is a common challenge for most businesses. It’s even a bigger challenge if your business happens to be a particular niche. Of course, writing great articles is a choice. If you choose to put in the time to research the subject, to get to know your audience, develop a
When done right, content marketing can be a great way to highlight your business’ expertise in your industry, build your name, and ultimately, increase traffic on your website. Thoughtfully crafted, well-researched articles offer actionable content that can prompt visitors to become loyal readers who regularly visit your site. To learn how you can best achieve
Content marketing has to deliver business results. These results usually come in the form of a conversion—a new subscriber to your blog or emailer, closing a sale, or a customer downloading an offer. For all the time that you’ve spent creating content, are you making sure that your efforts are delivering the results you need?
Keeping in mind that content marketing is actually 62% less expensive than traditional advertising and can still generate three times more leads, there’s no doubt that it should be part of every business’ marketing plan. However, writing and publishing a 500-word article weekly just so you have something to run on your blog will do
Since its inception, blogging has actually become one of the most effective ways to boost your business. In fact, HubSpot reports that “marketers who prioritize blogging are 13x more likely to enjoy positive ROI.” To that end, content marketing has become a critical part of any business’ marketing efforts; and blogging should do more than
Lead nurturing is a very important part of a marketer’s job. The process is simple--define a targeted process that will engage a specific audience by giving them relevant information at every stage of their customer journey. An effective lead nurturing process should usher them through your marketing funnel, to a point that they become paying
A blog for your business can be the easiest and most cost-efficient way to strengthen your brand and connect with your customers. Apart from driving traffic to your website, it can help boost sales and even establish your business as an authority. However, one of the biggest challenges for any business that is about to
