Professional Whitepapers Still Matter In B2B Marketing
Technology has replaced much of how businesses communicate, track leads, and close sales. Information is instant, accessible, and almost entirely digital. No more cold calling or annoying unsolicited mail; when B2B buyers are gathering information for a product, they should have everything they need with the click of a keyboard (which is
How to Drive ROI With B2B Content Marketing
In an industry filled with the challenges of long sales cycles, multiple decision-makers at the helm, and an extended closing process, the B2B industry is both unique and demanding. Included in these demands is the measurement of your company’s ROI, or return on investment.
As the ROI Guy tells us, a B2B content
B2B Lead Scoring: Making It Work for You
You probably do not need a long explanation when it comes to discussing B2B lead scoring. The basic practice is most likely familiar to you, yet it seems so many B2B companies utilize the lead scoring system on a causal basis or with little thought to where a potential lead actually is
B2B Ecommerce: Encouraging Growth Prospects
In early April of this year, Forrester released its B2B Ecommerce Forecast report, looking forward to 2020 and what time holds for the B2B industry when it comes to the online buying process. The estimates are staggering, yet not surprising; by the time 2020 rolls around, the projected numbers
B2B Content Development: In-House, Outsource, and A Little Bit of Dr. Seuss
In their 2014 B2B statistics report, the Content Marketing Institute found that among B2B companies, 56 percent created exclusively in-house content. 1 percent used only outsourced content. 43 percent of B2B companies utilized both in-house and outsourced resources for creating content.
As B2B companies strive to stay relevant in 2015,
Writing for the Web: What B2B Marketers Should Know
Advanced technology and the rise in popularity of social media has opened the door for B2B writers like never before. We are provided with what seems like limitless amounts of opportunity for research, information sharing, and content distribution when writing for the web. This has provided B2B marketers with a virtual megaphone
Brand Message: From the Playground to the B2B Market
In a new report released just a few weeks ago, Forrester Research Inc. says 74% of business-to-business buyers are researching half or more purchases online before deciding to buy. How does this make room for B2B companies to present a unified brand message? The solution, says Forrester, is using
How Not Having a B2B Blog is Like Cake Without Icing
As 2015 continues to march on, B2B companies continue in their search for innovative methods to promote their business through content marketing and connect with potential and current customers. We hear all the time how important content writing is to the process of B2B marketing; advanced technology allows content to continue to
B2B Manufacturers and Content Marketing: By the Numbers
The Content Marketing Institute recently released its second annual report on B2B manufacturers and content marketing approaches. After collecting and analysing data from 217 B2B manufacturing marketers from around the country, CMI found that B2B manufacturing marketers were “all over the map” when it comes to content marketing.
Take a
4 Apps to Boost Your B2B Marketing Productivity And Make Your Life Easier
You know how busy the B2B marketing world can be. Between meetings, presentations, employee management, and client interactions, your work days are full. So how do you keep up with all of the tasks that demand your attention? As demands change and your business world progresses, so to do the ways we