Top 5 Tips for Effective CTAs
If you’ve ever signed up to be part of an email list, downloaded a PDF or whitepaper, exchanged your email for a free trial, then it’s probably because these products and services offered a compelling call-to-action (CTA).
In an article written
How To Promote Your Blog : 50 Free Ways To Increase Traffic
When there is traffic, there is opportunity.
An opportunity to engage and gain the trust of your prospects. An opportunity to get leads. An opportunity to convert them into actual paying customers. An opportunity to get referrals.
However, when there is traffic, more often than not, there
5 Examples of Recruitment Videos Done Right
In 2007, popular fitness chain Life Time Fitness was having a hard time recruiting for key vacancies. That’s when they turned to using recruitment videos to fill in these positions. The results were positive. They got 30% more applications and a 110% increase
A Handy Higher Education Inbound Marketing Roadmap
There’s a reason “inbound marketing” has become the buzzword for online marketing strategies—it works. For higher education institutions, inbound marketing can help give your enrollment numbers and school donations a boost. It’s a great tool to maintain communications with students and alumni, and give you
5 Steps to Building a Killer Content Machine
The content creation conundrum has two versions that have the same outcome.
One version involves marketers with extremely lean teams. They don’t have enough resources and as a result, they’re not churning out the volume of content they want.
The second version involves businesses that have considerable number
Picture Perfect: How to Use Visuals to Drive More Traffic
Pinterest rising as a major source of customers for e-commerce brands.
Instagram skyrocketing as one of the most popular social platforms with one billion active users.
These are just a couple of examples of how effective visual content is being used to capture people’s attention.
5 Examples of How Ecommerce Brands Are Using Content Marketing To Attract More Customers
Have you ever heard of the saying “people hate to be sold, but they love to buy?” As buyers become more discerning, traditional, hard-sell tactics are no longer effective. This is why online store owners can no longer overlook the importance of content marketing to
The Secrets Behind Writing Effective Content that Converts
Is there a science behind effective content?
This is a question that has probably plagued a lot of content producers–especially when they’re faced with the challenge of churning out regular material for blogs. So we thought this would be a great opportunity to turn to the science behind writing
Can Colors Help You Improve Sales On Your Site?
85% of shoppers say that their purchasing decisions are very much affected by the color of a product.
Colors can change moods and trigger certain emotions. This means that a site’s design elements, including color choices, can elicit specific reactions from your visitors and ultimately, increase