Do Listicles Still Work?
There are good reasons listicles remain one of the most popular forms of content today. They’re engagingly readable. Deliciously bite-sized. And very shareable—even if you haven’t written one, you’ve probably shared them.
Given their ubiquity, you’d think that the world would have tired of them already. Yet the online
Visual Content Marketing Trends You Need to Know
Among all the content marketing trends that have redefined modern strategies, none have made a bigger impact than visual content. Nearly half of marketers consider visual marketing to be a very important aspect of their overall marketing strategy.
This focus on
How to Start Guest Blogging in 6 Easy Steps
In 2014, Google’s then head of web spam Matt Cutts boldly made this statement:
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”
Because of this statement, guest
Simple Tips to Master Writing Copy for Newsletters
By 2025, email use is expected to grow to 4.6 billion. What does this statistic mean for content marketers? That email marketing is an important aspect of content marketing that brands shouldn’t miss out on.
A newsletter, therefore, is a great
How Well Do You Know Your Social Media Sites?
To maximize brand reach, you have to be on social media—but you have to be strategic about it. You can’t just be on any platform; you have to choose the ones that best represent your business, what your brand is, who you
What’s Happening in Content Marketing Around The World?
When you live in the US, it’s easy to assume that you’re at the center of the digital marketing world. A lot of the pioneers in storytelling and content marketing are from the US, and as such, a lot of the experts in the field can also be found in
Insightful Content Marketing Statistics to Drive Your Strategy
To understand the scale and value that content creation has for marketing overall, you need to take a look at the numbers. We gathered and reviewed the most up-to-date data that explains content marketing by the numbers to help illustrate the impact it has on our ever-evolving industry.
5 Reasons Evergreen Content Should Be in Your Content Strategy
When you build a marketing strategy, always make sure you include evergreen content in your mix. Why? Because it ensures that your content will stay relevant all year round.
While it’s important to ride on trends and stay up to date with recent topics, creating content that
4 Tips for Finding Your Social Media Niche
Social media is a critical part of your overall content marketing success. You have to be on Facebook. You’re losing if you’re not on YouTube. You need to make your voice heard on Twitter.
Right?
How to Build Brand Awareness and Authority to Attract Potential Customers
A big part of your brand’s success is rooted in whether your customers recognize your brand and can differentiate it from your competition.
Staying top-of-mind among your customers is not an easy task, however—especially in an era where online buzz is easy to start and information is so easy
