The Evolution of Content Marketing
In the strictest sense, content marketing isn’t new.
As early as 1895, John Deere started producing a magazine for farmers.
In 1902, famed brand Jell-O started publishing recipe booklets that showed how
5 Types of Content That Should Be Part of Your Content Marketing Arsenal
When it comes to content marketing, it’s so easy to settle into simple formats that you are familiar with and easy to make.
Blogs, for example, are a standard in any content marketing strategy. However, focusing solely on just blog posts means you’re missing out on other content
5 Techniques for Finding Your Target Audience
Why do marketers make a big effort to create targeted, personalized buying experiences for their audience?
Because at the end of the day, the buying process is in the hands of your customer. The better understanding a business has of what their customer
Top 6 Content Marketing Mistakes to Avoid
We’re all about creating content and every blog in this niche is about sharing tips and tricks to make the content you produce successful.
What doesn’t get enough attention, though, are the common content marketing mistakes that marketers make as they implement their strategies. As much as you’d like
7 Actionable Ways to Improve Your Content Strategy
It takes a lot to create high-quality content. It’s even likely that you’ve already implemented some strategies. To ensure consistency in your output, however, it’s good to look at easy and actionable ways you can improve your overall content strategy approach.
Here’s how you can take your content to
Content Marketing Tips That Should Guide Your eCommerce Strategy
Before the world realized that the Internet could be used as a tool for advertising, it was all just about content.
Traffic to any website was driven by content.
This still holds true until today—you just have to contend with a lot of clutter. And this ultimately means
5 Crucial Tips When Reviewing Content
Thou shall not trust the first draft.
This should be a cardinal rule that should be instilled in the mind of every content marketer.
Proofreading and reviewing content are two often overlooked steps in content development. Some marketers don’t have the time to go through their own work,
10 Key Elements to Giving Concise and Clear Content Briefs for Writers — A Must for Content Success!
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Many writers feel this way when receiving content writing instructions from their clients or bosses — confused, or even clueless. The writer is not sure what it is required and how to proceed.
There are three scenarios that could arise from this problem:
Top 5 Tips for Effective CTAs
If you’ve ever signed up to be part of an email list, downloaded a PDF or whitepaper, exchanged your email for a free trial, then it’s probably because these products and services offered a compelling call-to-action (CTA).
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