Anyone who does not live in a bubble is aware of the massive amounts of technology by which we are surrounded. In fact, even if one were to make residence in a bubble, it would probably have Wi-Fi capabilities and streaming services. In March of this year, Forrester Research analysts discussed the impact of e-commerce
Effective B2B lead generation often proves to be a challenging, if not mysterious, task for many marketers in today’s ever-evolving industry. If there were easy answers, the leads would be pouring in for every B2B business and little advice would exist on the topic of lead generation. However, generating high quality leads and converting those
Back in 2013, Forbes called on B2B marketers to “get real about social media” and engaging customers through those channels. 2 years later, the presence of social media has expanded even farther, with new opportunities always arising that allow content marketers to connect with users on a different level. Although the B2B industry is marked
The worldwide tourism industry accounted for $7 trillion in revenue in 2013, or 9.5% of the global economy, and was responsible for employing 266 million of the worldwide workforce. As the world continues to rebound from financial setbacks, the B2B tourism industry is becoming witness to changes that have the potential to impact companies in
Any content marketer who has been in the B2B industry for any length of time understands how rapidly the industry can change. As customer needs, technology, and business practices evolve over time, so too does the need for company professionals to remain aware of the changes in B2B marketing. The B2B market is not like
Search engine optimization, or SEO, is not a new concept. The process of using keywords in content creation in order to maximize search results has been around in the marketing world for a while now. However, as technology changes, so too does the way B2B marketing for SEO is used in the industry. With a
Remember the days of writing a letter, addressing an envelope, affixing a stamp, and sending it off? Although the era of communication via postal mail is not that far behind us, it almost seems archaic now. The evolution of email has changed how we communicate not only personally, but in the business world as well.
Americans live in a state of what has been described as “information overload”. Two-thirds of us own a smartphone and 29% of us claim it’s the first and last thing we look at on a typical day. In fact, adults across than 11 hours a day listening to the radio, using a phone, and watching
It’s been defined as “getting to know your audience”, “better understanding your target”, among other things. No matter what you call it, micro-targeting as a growing trend has been generating attention lately in B2B marketing circles. Broadly defined, micro-targeting basically means getting rid of your “one-to-many playbook” in order to customize and personalize marketing strategies
The B2B industry, marked by its exchange of products, sharing of information, and providing of services between businesses, is projected to get bigger. Recent news and research has delivered some promising figures for the B2B e-commerce world, and it brings high profit predictions along with some necessary adjustments for marketers. B2B e-commerce growth is expected
