Your brand and logo are intrinsic parts of your company identity and are often used interchangeably. But let’s get one thing clear—while a logo is a symbol of your business, it does not represent everything about your brand. In fact, your logo is just a fraction of what it takes to build and develop a
Of the many content formats you’ve probably produced for your business, a white paper may be the one that you haven’t attempted. And no wonder—it’s a daunting prospect. Even if you have written a white paper, there’s always room for improvement. In the history of white papers, have you ever known anyone to express excitement
Have you considered repurposing your content? It can be a great, low-effort way to increase your search relevance while building audience engagement. Your blog archives are probably a treasure trove of useful posts that you could reuse to reach a wider audience. Repurposing content helps you save time and helps ensure you’re able to produce
A blog post’s shelf life doesn’t end once it’s published. In fact, if you know how to repurpose content, you can extend the life of every piece you publish. Start by taking a look at your “hall-of-famers.” Which posts would you consider your best? Which ones got the most shares, the most comments, and the
On any given day, the average online user spends 2 hours and 27 minutes on social media. Still, no matter how often you use social media for personal reasons, maintaining social media business pages to grow your brand is very different. Making your business stand out is already challenging enough before you consider trying to
If you’re in the content marketing business and you’re reading this blog post, then you probably already know that blogging isn’t as easy as it seems. Just getting your target audience to read your first line takes a lot of time and effort. Keeping their attention so they check out the rest of what you
It’s been a while since a new social media platform or feature was introduced and adopted with such open arms as TikTok and Instagram Reels—and not for a lack of other platforms trying either. After the rise of Facebook, Twitter, and Instagram, it wasn’t long before Snapchat entered the scene and became the next big
The internet has changed marketing for both consumers and marketers. For starters, audiences now have a lot of control over their marketing experiences and they can easily avoid communications they don’t find relevant or compelling. What does this mean for brands and businesses? Mostly that marketing services are becoming a significant investment for companies who
Have you looked at the statistics for online content lately? Here are some numbers worth paying attention to: A recent study noted that 86% of marketing professionals have been using video as a marketing tool. Recognizing the potential of video content for business growth, they note that video had a direct impact on their sales
There are good reasons listicles remain one of the most popular forms of content today. They’re engagingly readable. Deliciously bite-sized. And very shareable—even if you haven’t written one, you’ve probably shared them. Given their ubiquity, you’d think that the world would have tired of them already. Yet the online world’s go-to content format lives on—and
