Let’s talk numbers—after all, as an eCommerce site, that should always be your priority. FME Extensions just compiled an informative collection of statistics that explains user behaviour and purchasing habits.

Assuming you already know your targets inside-out and the strategies you need to implement to reach them, take this time to

The holidays are great for business. But now that the you’re coming to the end of the first quarter of the year, fresh after that massive holiday spike, you might have noticed a dip in your sales or conversions.

Not to worry, for any eCommerce site, this is perfectly normal; but that doesn’t

Your website is arguably the single, most important element that can vouch for your business these days. How it looks and works will lend itself to building that all-important first impression.

With that in mind, the goal therefore is to build a website that ensures visitors will convert into paying customers—who will trust

Like any other field of design, the aesthetics that drive credibility and visual appeal for websites come and go.

In the case of eCommerce sites, design trends are anchored as much on your user’s changing tastes as well as advancements in technology; and staying up to date with these trends will ultimately shape

The merits of customizing content to resonate and relate better with your audience are numerous. It helps engage your reader, create rapport and build loyalty with your readers.

There are instances however when this can prove to be difficult. For instance, websites, which speak to a general audience, make it hard to pinpoint

Research shows that the bulk of e-commerce stores experience a conversion rate of below 3%, meaning the sales potential of their websites is seemingly under-performing. Your website is probably facing this same challenge.

This low rate of conversion also means that you are could be getting a negative

Among all the online marketing tools employed to increase conversions, popups get a really bad rap. A long standing belief is that popups are unwelcome, annoying and persistent distractions on any website.

But when a popup is used correctly, meaning they appear at the right time, in a timely fashion and more importantly,

Pop ups seem to have been around forever. And with the cleansing of the unsavoury elements they used to contain – seem to be here for the foreseeable future. Clicking on most websites will confirm this!

Cue: collective groan…..but save your breath, and try to lower your blood pressure.