5 Steps to Building a Killer Content Machine
The content creation conundrum has two versions that have the same outcome.
One version involves marketers with extremely lean teams. They don’t have enough resources and as a result, they’re not churning out the volume of content they want.
The second version involves businesses that have considerable number
Picture Perfect: How to Use Visuals to Drive More Traffic
Pinterest rising as a major source of customers for e-commerce brands.
Instagram skyrocketing as one of the most popular social platforms with one billion active users.
These are just a couple of examples of how effective visual content is being used to capture people’s attention.
5 Examples of How Ecommerce Brands Are Using Content Marketing To Attract More Customers
Have you ever heard of the saying “people hate to be sold, but they love to buy?” As buyers become more discerning, traditional, hard-sell tactics are no longer effective. This is why online store owners can no longer overlook the importance of content marketing to
The Secrets Behind Writing Effective Content that Converts
Is there a science behind effective content?
This is a question that has probably plagued a lot of content producers–especially when they’re faced with the challenge of churning out regular material for blogs. So we thought this would be a great opportunity to turn to the science behind writing
Can Colors Help You Improve Sales On Your Site?
85% of shoppers say that their purchasing decisions are very much affected by the color of a product.
Colors can change moods and trigger certain emotions. This means that a site’s design elements, including color choices, can elicit specific reactions from your visitors and ultimately, increase
5 Ways to Get to Know Your Audience For Better Engagement
Time and again, we talk about how e-commerce marketers should really focus on getting to know their audience to ensure that they are able to deliver relevant content.
But how can a business get to know their audience exactly? How can they learn about the demographic that responds best
5 Ways to Effectively Engage Customers
If you run an e-commerce business then you might have noticed that your audience’s short attention spans have probably incurred a significant amount of business expense for your company.
Today, the average internet user is connected to at least one social media network that sends constant updates about friends
5 Tips to Create the Perfect Thank You Page
When you create a successful landing page and it actually gets visitors to sign up, does it mean that you’ve already taken full advantage of this conversion?
Not necessarily.
There’s another critical step that, if done well, can help you engage
How To Incorporate an Effective Lead Nurturing Strategy for Your Business
As an e-commerce business, it’s not enough that you’re able to generate leads—you also need a strategy that will nurture them into becoming actual customers.
A study conducted by Marketing Sherpa notes that 73% of leads are typically not
5 of the Best Blog Ideas for your Higher Education Blog
If you’re running a blog for higher education, sometimes, the problem isn’t that you’re not prepared for all the logistical challenges such as scheduling, consistency, and formatting, that you might face. There are instances that the most basic thing you have to worry about is coming up with engaging and