The Secrets Behind Writing Effective Content that Converts
Is there a science behind effective content?
This is a question that has probably plagued a lot of content producers–especially when they’re faced with the challenge of churning out regular material for blogs. So we thought this would be a great opportunity to turn to the science behind writing
Can Colors Help You Improve Sales On Your Site?
85% of shoppers say that their purchasing decisions are very much affected by the color of a product.
Colors can change moods and trigger certain emotions. This means that a site’s design elements, including color choices, can elicit specific reactions from your visitors and ultimately, increase
5 Ways to Get to Know Your Audience For Better Engagement
Time and again, we talk about how e-commerce marketers should really focus on getting to know their audience to ensure that they are able to deliver relevant content.
But how can a business get to know their audience exactly? How can they learn about the demographic that responds best
5 Ways to Effectively Engage Customers
If you run an e-commerce business then you might have noticed that your audience’s short attention spans have probably incurred a significant amount of business expense for your company.
Today, the average internet user is connected to at least one social media network that sends constant updates about friends
5 Tips to Create the Perfect Thank You Page
When you create a successful landing page and it actually gets visitors to sign up, does it mean that you’ve already taken full advantage of this conversion?
Not necessarily.
There’s another critical step that, if done well, can help you engage
How To Incorporate an Effective Lead Nurturing Strategy for Your Business
As an e-commerce business, it’s not enough that you’re able to generate leads—you also need a strategy that will nurture them into becoming actual customers.
A study conducted by Marketing Sherpa notes that 73% of leads are typically not
5 of the Best Blog Ideas for your Higher Education Blog
If you’re running a blog for higher education, sometimes, the problem isn’t that you’re not prepared for all the logistical challenges such as scheduling, consistency, and formatting, that you might face. There are instances that the most basic thing you have to worry about is coming up with engaging and
5 Tips To Improve Your Call-to-Action
Your call-to-action (CTA) is a very important and critical element of your content. A well-written CTA can help steer your visitors to take the next step in your sales funnel, and ultimately, help achieve your business objectives.
So regardless of
Top 3 Ideas You Can Implement Today to Boost Conversions on Your Site
In just a few short years e-commerce has totally reshaped the rules of the retail landscape, an institution that remained fundamentally unchanged for centuries.
Consumer expectations continue to escalate, often as a direct result of technological innovations. In order to succeed, it is crucial for businesses to have
Top 4 Email Marketing Mistakes to Avoid
Despite the numerous marketing platforms that businesses have access to these days, email marketing has maintained its status as one of the most widely used methods to reach out to customers.
It remains one of the more popular marketing methods for a reason—it works. However, despite how it is