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How To Create Brand Awareness For Your B2B Company

B2B companies may not necessarily create the next iPod or TiVo, but with the right amount of focus and dedication, they can still create word of mouth that gives them an edge over competitors. Jackie Huba Effective brand awareness in B2B companies creates loyal consumers as they understand your specific product, causing your business to […]

Content Marketing Strategy: No More Boring Books

“….the internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” –Danielle Sacks, Fast Company If the latest statistics from Content Marketing Institute and MarketingProfs can teach us anything, it’s to show us the difference between the most effective and least effective marketers in the year 2014. One […]

Blogging: Good for Your Career?

Between 2006 and 2011, the worldwide number of blogs rose from 35 million to 173 million. As the internet has grown from its 1990s Al Gore dot.com days, so too has the popularity of blogs. But is blogging good for business? Does it even matter when it comes to your career? Steve Buck at Black […]

The Basics of Content Writing

As more and more website owners and businesses seek out content writers, honing your writing skills becomes even more important. A successful web content writer needs to have certain characteristics and abilities in order to remain  in-demand. A web content writer is responsible for providing short and informative pieces on a given subject, usually contracting […]

Sweeten the Cake: SEO Content on Your Site

It is possible to have a polished, perfect website with poor content. Maybe you have come across one-or maybe not, since a lack of good content is not likely to show up in a search. If building traffic on your site is important to you, you will care about SEO (search engine optimization). Victoria Edwards […]