Marketers today often turn to promoted posts, search ads, and pay-per-click campaigns to drive immediate traffic to their website. However, not all businesses have the financial resources to invest in tools to boost traffic. If this is the case for you, then you have to build traffic organically. And quite frankly, it isn’t the easiest
To be clear, using paid ads, hiring professionals to develop content, tapping the expertise of strategists, and investing in the latest tools—all these are effective ways of driving traffic to your website. These methods not only help you achieve your objectives, they can do so faster and more efficiently. Of course, not everyone has the
Generating website traffic is a very important part of running a business. Driving people to your site means you have more opportunity to create leads. These leads can turn into conversions and sales. And more sales means consistent business growth. But what if you have little to no budget for marketing? Can you still drive
Is it possible to drive thousands of visitors to your blog every day? The simple answer is yes. Thousands of online blogs have managed to do it. If we had to identify a single reason for their success, it would be this—they never lost sight of the fact that a blog should always provide value
It’s a great time for ecommerce businesses. According to statistics, 15.5% of retail sales globally will happen online by 2021. This implies that the rise of ecommerce today is a trend that will likely continue well into the next few years—and there’s a lot of opportunity for growth. If you’re just starting out as an
You probably put a lot of thought into your blog. You make an effort to write great content. You carefully research topics, get to know your readers in order to craft something relatable and relevant, follow an effective content strategy, and monitor your blog to improve it. Yet, despite all your efforts, your traffic plateaus—and
Writing great, engaging, and quality content is a common challenge for most businesses. It’s even a bigger challenge if your business happens to be a particular niche. Of course, writing great articles is a choice. If you choose to put in the time to research the subject, to get to know your audience, develop a
When done right, content marketing can be a great way to highlight your business’ expertise in your industry, build your name, and ultimately, increase traffic on your website. Thoughtfully crafted, well-researched articles offer actionable content that can prompt visitors to become loyal readers who regularly visit your site. To learn how you can best achieve
Content marketing has to deliver business results. These results usually come in the form of a conversion—a new subscriber to your blog or emailer, closing a sale, or a customer downloading an offer. For all the time that you’ve spent creating content, are you making sure that your efforts are delivering the results you need?
Keeping in mind that content marketing is actually 62% less expensive than traditional advertising and can still generate three times more leads, there’s no doubt that it should be part of every business’ marketing plan. However, writing and publishing a 500-word article weekly just so you have something to run on your blog will do
