Instagram Reels vs. TikTok: Which One Is Best For Your Business?
It’s been a while since a new social media platform or feature was introduced and adopted with such open arms as TikTok and Instagram Reels—and not for a lack of other platforms trying either.
After the rise of Facebook, Twitter, and Instagram, it wasn’t long before Snapchat entered the
A Roundup of the Latest Content Marketing Statistics You Should Know
When someone asks: what’s going on with marketing these days? It’s hard to give a definitive answer. Content marketing is in a constant state of flux—evolving, changing, expanding, and reinventing itself.
To help you keep your finger on the pulse of what’s effective in this
Do You Need A Content Marketing Agency?
The internet has changed marketing for both consumers and marketers. For starters, audiences now have a lot of control over their marketing experiences and they can easily avoid communications they don’t find relevant or compelling.
What does this mean for brands and businesses? Mostly that marketing services are becoming
Video Content Ideas That Should Be in Your Content Pipeline
Have you looked at the statistics for online content lately? Here are some numbers worth paying attention to:
A recent study noted that 86% of marketing professionals have been using video as a marketing tool. Recognizing the potential of
Do Listicles Still Work?
There are good reasons listicles remain one of the most popular forms of content today. They’re engagingly readable. Deliciously bite-sized. And very shareable—even if you haven’t written one, you’ve probably shared them.
Given their ubiquity, you’d think that the world would have tired of them already. Yet the online
Visual Content Marketing Trends You Need to Know
Among all the content marketing trends that have redefined modern strategies, none have made a bigger impact than visual content. Nearly half of marketers consider visual marketing to be a very important aspect of their overall marketing strategy.
This focus on
How to Start Guest Blogging in 6 Easy Steps
In 2014, Google’s then head of web spam Matt Cutts boldly made this statement:
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”
Because of this statement, guest
Simple Tips to Master Writing Copy for Newsletters
By 2025, email use is expected to grow to 4.6 billion. What does this statistic mean for content marketers? That email marketing is an important aspect of content marketing that brands shouldn’t miss out on.
A newsletter, therefore, is a great
How Well Do You Know Your Social Media Sites?
To maximize brand reach, you have to be on social media—but you have to be strategic about it. You can’t just be on any platform; you have to choose the ones that best represent your business, what your brand is, who you
What’s Happening in Content Marketing Around The World?
When you live in the US, it’s easy to assume that you’re at the center of the digital marketing world. A lot of the pioneers in storytelling and content marketing are from the US, and as such, a lot of the experts in the field can also be found in